Guided tour of factory and Museum entry

It will only be possible to have a guided tour of the factory if a booking has been made beforehand; all tours will have an official Ducati guide.
The factory visit lasts 60 minutes.

The meeting point for factory visits is the Visitor Center, located inside the Ducati Motor Holding building in Via Cavalieri Ducati 3.
Please make sure you arrive 15 minutes before the start of the visit and that you have your tour confirmation with you.

Languages: Italian and English.
For groups only, subject to availability, visits can also be conducted in French, Spanish or German - please specify at the time of booking.

Each ticket allows a single access to the company, where the factory and the museum are located.
Visitors are not allowed to get in and out of the business area at different moments during the day.

The Museum can be visited before or after the factory, where Museum opening hours permit.

Ducati Motor Holding reserves the right to vary the tour duration, content and programme. 



The ticket includes the guided tour of the factory and entry to the Museum

Full: € 30 per person

Group: € 26 per person

a. In case of reservations for more than 10 people

b. Card Musei Metropolitani of Bologna owners. More info visit the website cardmuseibologna.it

Reduced: € 20 per person

a. Ducati Owners - please show your Ducati Card when purchasing the ticket

b. Over-65s


Schools: visit the page ›


a. Desmo Owners Club members - please show your Membership card for the current year

b. Under-11s
c. Disabled persons and their carers
d. Teachers
e. Drivers, tour guides, interpreters


Opening days and guided factory tour starting times


Winter timetable (from Monday 12 November 2018 to Monday 1st April 2019)


Monday 9:15 - 13:45
Tuesday 9:15 - 13:45
Wednesday closed
Thursday 9:15 - 13:45
Friday 9:15 - 13:45
Saturday closed
Sunday closed


Summer timetable (from Sunday 8 April 2018 to Sunday 11 November 2018)  


Monday 9:15* - 11:00 - 13:45 - 15:30*
Tuesday 9:15* - 11:00 - 13:45 - 15:30*
Wednesday closed
Thursday 9:15* - 11:00 - 13:45 - 15:30*
Friday 9:15* - 11:00 - 13:45 - 15:30*
Saturday closed
Sunday closed

* The Museum can only be visited after first visiting the factory.
** We recommend that you arrive in time to see the Museum. The unguided Museum visit lasts approximately 60 minutes.

The meeting point for factory visits is the Visitor Center, located inside the Ducati Motor Holding building in Via Cavalieri Ducati 3.

Please make sure you arrive with a copy of the booking confirmation 15 minutes before the start of the tour.

The factory is closed on:

    • Wednesday, Saturday and Sunday
    • From Monday 1 to Sunday 7 January included
    • Monday, January 15th
    • Monday 2nd April
    • Monday, April 30th
    • Tuesday, May 1st
    • From Wednesday 1 August to Wednesday 5 September included
    • From Monday 1 October to Monday 8 October inclusive
    • From Monday 29 October to Wednesday 7 November included
    • From Wednesday 19 December to Sunday 6 January 2019 included

The booking is effective only after the booking service has sent a confirmation e-mail.

On Saturday the combined factory tour/Museum entry is reserved for Desmo Owners Club groups of minimum 10 persons, with starting times at 9.00 and 11.00.

Unaccompanied under 18s are not permitted to take the factory tour.

For safety reasons it is best to wear closed footwear during the factory tour.


Payment methods:

  • Cash in the case of individual visits (bookings up to a maximum of 10 persons)
  • Bank transfer in advance for groups, to confirm the factory tour booking and Museum visit.

Proceeds are donated to the Ducati Foundation, the body that - with passion, professionalism and pride - funds non-profit projects regarding the Ducati world.