The Ducati Museum

Past and future, challenges and successes, vision and determination: the Ducati Museum is a journey through the legendary 90-year history of the Company, renowned across the world for its style, performance and the search for perfection.

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The renovations

In 2016, the year in which Ducati celebrates its 90th anniversary, the Ducati museum has been fully renovated, and now boasts brand new graphics as well as exhibiting new bikes. Participants in WDW2016 were able to enjoy a sneak preview of the museum in July, before it was officially opened on 23 September.


The rooms

Discover the content of each room, the bikes exhibited in them and the personalities that contributed to writing Ducati's history.

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The factory

As well as the Museum, the Borgo Panigale factory is also open to those fans who want to see how today's Ducati bikes come into being.

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New ways to recount the past

The new Ducati Museum tells the Ducati story according to three narrative paths: the history of the production bikes, the brand's great racing heritage and, lastly, the main events in the company's history.



The virtual museum

The new Ducati Museum can also be visited online with Google Street View. Take a look now and start to plan your visit.

Go to the virtual museum


The visitor center

23 September also saw the inauguration of the new visitor centre, where guests are welcomed and can enjoy refreshments and a wardrobe service, as well as make purchases in the bookshop.

Schedules and prices