Audi CEO addresses Ducati workforce as Antitrust Commission prepare to complete process
Mr. Rupert Stadler, CEO of AUDI AG, accompanied by Mr.Thomas Sigi,
responsible for AUDI AG Human Resources, visited the Ducati factory in
Borgo Panigale , Bologna, Italy, July the 12th, received by Ducati's
President and CEO, Gabriele Del Torchio and Ducati Management. After
additional meetings with local RSU (Rappresentanza Sindacale Unitaria)
union representatives, Mr. Stadler addressed the entire Ducati workforce
of approximately 1000 people with a motivational speech that underlined
Audi's passion for the iconic Italian motorcycle manufacturer.
"What
is true in every romance also applies to two companies - a good start
is half the battle," said Mr. Stadler from a special stage built inside
the Ducati factory. "You've probably wondered why we were interested in
Ducati, a car manufacturer with no apparent ties to Ducati at first
glance. But that's only at first glance. Ducati stands for extraordinary
engineering artistry, passion, precision, performance and the sheer joy
of living. We're impressed by these achievements.
"I know that
I'm looking at an outstanding group here, and that you are a strong
team! Without you, Ducati would not be such an attractive company today.
Audi and Ducati are both driven by the same passion. Neither of us will
detract from the other, we will complement one another. And one very
important aspect that means a lot to me is that we can be an inspiration
to each other. There are many joint opportunities with high-performance
engines, light-weight manufacturing and the skilled interplay between
two strong brands on the global stage. Both companies, each with an
eventful history of 'ups' and 'downs', can now benefit from being part
of one big family - the Volkswagen Group. I am very pleased to report
that the antitrust authorities approved the deal at the beginning of
July and that eliminated the final obstacle en route to the start of our
shared future. Ducati will officially be part of the Audi family by
next week!
"This brings me to an important message that I
would like to leave with you today. A message that is certainly
uppermost in your minds. Ladies and gentlemen, this message consists of
three words and you have my guarantee: Ducati remains Ducati."