With
just weeks to go before its "physical" fans meet-up at World Ducati
Week in Misano, Italy, Ducati now celebrates an incredible one million
"Likes" on the company's official Facebook page with a video to thank
passionate "virtual" fans of the iconic Italian motorcycle manufacturer.
Shot from the eye-level-view of a "fan", the innovative video
records a visit to the Ducati factory in Bologna, first arriving by
motorcycle and then touring the various departments and giving a
Facebook-style thumbs-up to everything they "Like". From the Ducati
Design Centre to the Production Line and from Ducati Corse to Valentino
Rossi and Nicky Hayden testing at nearby Mugello, "thank you" is
creatively communicated in 12 different languages.
Managed by Ducati’s highly successful website, Ducati.com, the company
have used Facebook to reach out not only to its long-established
European and American markets, but also to an emerging Asian Pacific,
apparently full of fans who desire the premium brand’s high performance
motorcycles.
Ducati Motor Holding’s official Facebook page first went “internal” in
July 2009 when kindly passed across to the Bologna-based company by Pat
Loughery, a passionate fan who had first registered the page.
From its initial 90,000 “Likes”, it has since taken just 36 months to
record its milestone one millionth “Like”, helped along the way by
“spikes of interest” from key events, such as an extra 6000+ “Likes”
recorded when Valentino Rossi recently finished second at the French
Grand Prix at Le Mans.
As the company prepares to cover its massive World Ducati Week event
live on Facebook 21-24 June, and its one million “Likers” boasting a
combined Facebook friendship of over 180 million, Ducati’s incredible
following looks set to sky-rocket even further.
Visit us at
www.facebook.com/Ducati
