For the first time, Ducati is making the journey the Black Hills of South Dakota to join the hundreds of thousands attending the Sturgis® Motorcycle Rally™. We will be hosting various events throughout the rally between August 5 and August 13, which will include unveiling an XDiavel customized by Roland Sands Design (RSD) as well as test-riding opportunities.
The action starts on Friday, August 5, when the Ducati XDiavel Xperience Tour rolls into town offering spirited test rides, daily, between 9 a.m. and 5 p.m. at the Holiday Inn Express Sturgis, located at 2721 Lazelle Street. In addition to the demo rides that will run through August 13, Ducati will be presenting the entire XDiavel product line, along with an XDiavel Lounge and Café built on-site for guests to enjoy while experiencing the festivities.
Join us at any and all of the activities below and make sure to use #xdiavelsturgis in your relevant social posts.
XDiavel Xperience Tour Demo Rides
• Daily from 9 AM – 5 PM
• Rides out on top of the hour
• Location – Holiday Inn Express Sturgis, 2721 Lazelle Street, Sturgis
• XDiavel Lounge
• XDiavel Café
• XDiavel Umbrella Models
• Product Specialists on hand
All riders and passengers must be 21 years or older and wear proper riding attire that includes DOT approved helmet, over the ankle closed-toe shoes, jacket, gloves and eye protection. All riders must also present a valid (M1) motorcycle endorsement.
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