XDiavel invades Sturgis Bike Week

Dates: August 5-13, 2016
Location: Holiday Inn Express Hotel & Suites Sturgis

For the first time, Ducati is making the journey the Black Hills of South Dakota to join the hundreds of thousands attending the Sturgis® Motorcycle Rally™. We will be hosting various events throughout the rally between August 5 and August 13, which will include unveiling an XDiavel customized by Roland Sands Design (RSD) as well as test-riding opportunities.

The action starts on Friday, August 5, when the Ducati XDiavel Xperience Tour rolls into town offering spirited test rides, daily, between 9 a.m. and 5 p.m. at the Holiday Inn Express Sturgis, located at 2721 Lazelle Street. In addition to the demo rides that will run through August 13, Ducati will be presenting the entire XDiavel product line, along with an XDiavel Lounge and Café built on-site for guests to enjoy while experiencing the festivities.

Join us at any and all of the activities below and make sure to use #xdiavelsturgis in your relevant social posts.

XDiavel Xperience Tour Demo Rides
• Daily from 9 AM – 5 PM
• Rides out on top of the hour
• Location – Holiday Inn Express Sturgis, 2721 Lazelle Street, Sturgis
• XDiavel Lounge
• XDiavel Café
• XDiavel Umbrella Models
• Product Specialists on hand 

We'll have a full fleet of standard and S XDiavels available for test rides

RSD-built custom XDiavel unveil at the Bell Pool Party

Click the image above to see the RSD teaser in full size.

• Date: Tuesday, Aug 9th
• Time: 1 PM – 5 PM
• Location: POOL PARTY - Pappy Hoel Campground & Resort
• Bike unveiling, Raffles, bikini contest, music, and much more

3rd Annual Boz Bros Ride
• Date: Wednesday, Aug 10th
• Registration starts at 7:30 a.m.
• Location – Sturgis Guns, 2324 Junction Avenue, Sturgis
• AMA national Champions and World SBK competitors Ben and Eric Bostrom will treat the group to refreshments before the ride begins at “Sturgis Guns” located at 2324 Junction Ave, Sturgis SD 57785. Registration starts at 7:30 a.m. and departs on a 60-mile ride through the Black Hills. Lunch, beverages, and swag will be provided after the ride with all the “free will” proceeds going to the Sturgis Police Department.

Sturgis Super Hooligan Race presented by RSD
• Date: Wednesday, Aug 10th
• Time: 4 PM – 7 PM
• Location – Sturgis Buffalo Chip, 20622 Fort Way, 20622 Fort Meade Way, Sturgis
• Our exclusive dealer in Nebraska, Ducati Omaha, will campaign the flat track inspired Scrambler Flat Track Pro in stock trim with the exception of the removal of the front brake and headlight and the addition of a Termignoni slip-on exhaust.

Check out the video below where riders share their first impressions from the XDiavel Xperience:

XDiavel Xperience Tour Demo Ride Sign up


All riders and passengers must be 21 years or older and wear proper riding attire that includes DOT approved helmet, over the ankle closed-toe shoes, jacket, gloves and eye protection. All riders must also present a valid (M1) motorcycle endorsement.